Marketing people actually engage with.
What we do
Everything your marketing needs, without hiring a department.
Social media management, content creation, and professional photography and video, shot by our own team. Content that shows the real food and the real people, planned, shot and posted every week.
Segmented email campaigns and loyalty programs that turn first-timers into regulars and slow days into full ones. We build the complete email system on Klaviyo, Square or Toast, using your POS data, not guesswork. Plus websites on Square, Shopify, Webflow and GoDaddy, built to sell.
Positioning, promotions and new-location openings built around real sales goals. We build demand before the doors open, so opening week feels like an event, not an announcement.
Community events, local activations and partnerships with the teams, businesses and community groups that already have your future customers' trust.
Our work
Four kinds of clients
Who we help
Most of our work is in food and hospitality. The same approach, photography first and measured against sales, carries over to other local businesses.
01
Multi-location restaurant groups
Consistent social, email and loyalty across every location, with monthly reporting the ownership group can act on.
See selected work
02
New restaurant openings
A 90-day launch plan that fills the room on opening day and carries the momentum through the first quarter.
See selected work
03
Independent cafes, trucks and food brands
Photography, menus, websites and a social presence that looks the way the food tastes, at a pace a small team can sustain.
See selected work
04
Local businesses beyond food
The same method applied to a precision manufacturer, a tutoring franchise, a Hawaii boutique and a nonprofit: positioning, website and content.
See selected work
Social media, email and websites
Selected work
Live accounts, campaigns and websites produced for restaurants and food and beverage brands.
The team
Who you work with
A small senior team. You work directly with the people doing the work, not an account manager.
01
Jessica Lisaola
Strategy, launches and reporting
Ran marketing for a 13-location BBQ group before founding Project Kalani. Owns the plan, the launch calendar and the monthly numbers.
02
Marcos Mercado
Design, web and SEO
Builds the websites and the systems behind them: Webflow, search, automation and the email templates staff actually use.
03
Rachel Long
Brand identity, Brand Armory
Santa Cruz brand designer behind Shucked Raw Bar, Flatiron Sports Bar and Fairfax Brewing. Project Kalani's design partner for identity, menus and merch.
04
Luis Mendoza
Photo and video, Superior Media
Shoots the photography and video in every plan. The food and the people on this page are his work.
Yes. We are based in Santa Cruz and work with restaurants, food brands and local businesses across the Bay Area, including Silicon Valley and the Peninsula. Photo and video shoots happen on site; strategy, content and reporting are handled remotely.
We have run marketing from inside a 13-location restaurant group, so we plan around service hours, menu changes and store managers rather than around agency timelines. Strategy, photography, video, design and web sit with one small senior team, and every engagement reports on orders and audience growth, not only likes.
Yes, and we recommend it. One team producing the social content, the email program and the website keeps the brand consistent and lets each channel feed the others. Photo and video production is included in every plan and shot by our own team, so the content always shows the real food and the real people.
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